Pop Gym

01, Challenge

Pop Gym is not a corporate fitness chain. It is a community, built around energy, personality, and the kind of atmosphere that makes people actually show up. The website needed to communicate all of that before a visitor ever walks through the door.

02, Approach

We designed the site to feel like the gym itself: high energy, direct, and welcoming without being intimidating. Bold typography, strong photography, and a colour system that commands attention without sacrificing legibility. The information architecture prioritises what prospective members actually want to know: what classes are available, what is the vibe, how much does it cost, and where is it - with membership conversion woven into the flow without interrupting the brand experience.

03, Result

Existing members were also considered: the site doubles as a resource for schedules, announcements, and community updates - one site that works for two audiences, without compromise for either.