Geefty

01, Challenge

Geefty is a corner shop competing for attention on a street full of near-identical storefronts. It needed a mark that a neighbourhood would actually remember and mention to a friend, not another generic shop sign that blends into the block.

02, Approach

The mark combines a gift box with a pair of curious cartoon eyes, a simple pun on the name that reads instantly and works at any size, from a shop sign down to a favicon. A confident purple carries the identity across every application, giving a small, independent shop the kind of presence usually reserved for bigger brands.

03, Result

The identity now carries across stationery, packaging, and signage, giving Geefty a consistent, recognisable face wherever a customer encounters it.