LWP Consulting

01, Challenge

LWP Consulting works with organisations navigating complex strategic and operational challenges. Their brand needed to communicate the qualities that define their work: clarity of thought, reliability, and a long-term perspective. A logo that would be trusted in a boardroom as readily as on a business card.

02, Approach

Consulting brands operate in a field of visual sameness, blues, sans-serifs, abstract geometric marks that could belong to anyone. We developed a direction for LWP that is distinct within this context: refined, confident, and immediately legible. The mark is built on a strong typographic foundation, with custom letterform adjustments that give the wordmark a sense of authorship without resorting to decoration.

03, Result

The brand guidelines document ensures that every application, from slide decks to email signatures to office signage, maintains the quality and consistency that the LWP brand now represents.