Unicorn Energy

01, Challenge

Unicorn Energy is a startup in the energy sector with an ambitious positioning and a story worth telling. To tell it, they needed marketing materials that matched that ambition - bold enough to stop attention in a crowded space, clear enough to convert that attention into interest.

02, Approach

The visual language was built around contrast and graphic impact. Where established energy companies rely on photography, muted palettes, and reassuring corporate geometry, we chose bold typographic blocking, high-contrast colour application, and layouts that command space rather than fill it. The scope covered the full range of physical and digital touchpoints: event flyers and exhibition displays, investor and partner presentation templates, and a social media content system.

03, Result

Template architecture was built into the system from the start. The Unicorn Energy team can produce campaign materials independently without a designer present at every step, while the defined rules around typography, colour, and layout ensure the visual quality holds across every application.